Produce

We produce famous 5-Star Marketing

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Predict

We predict famous 5-Star Marketing

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System1 Group Unveils Its New Brand

System1 Group Unveils Its New Brand

Same innovative approach, different name.

A deep interview by GreenBook with John Kearon, CEO of System1 Group, unveils our new name, discusses why we've rebranded and explores what the future looks like under our new identity.

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Our ranking of the world’s best ads: If you feel nothing, you do nothing.

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SYSTEM1 BOOK

At the heart of behavioural science is the idea that people use instinct, intuition and emotion to make the vast majority of decisions, which is known as System 1 processing.

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SYSTEM1 RESEARCH BLOG

Applying behavioural economics, psychology, and decision science to profitable marketing, branding and research.

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SYSTEM1 AGENCY

Check out System1 Agency's perspective on the current advertising model.

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INVESTOR RELATIONS

News for investors

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